Privacy Policy

At Serendipity Kids, LLC (“Serendipity Kids”), we know that a person's privacy is very important. We are respectful of your privacy and are providing this information to demonstrate how seriously we take protection of your personal information. This Privacy Policy governs how Serendipity Kids collects, protects, stores, transfers, and uses the personally identifiable information (“PII”) that we do collect if you choose to provide us with any PII.

Personal Information

At Serendipity Kids, we try to give you as much control as possible over your personal information. In general, you can visit Serendipity Kids’s websites without giving us personal information. There are times, however, when Serendipity Kids may gather information from you in order to communicate more effectively with you, or otherwise better facilitate the purpose of your communication with Serendipity Kids. We will occasionally use your PII to contact you with news about Serendipity Kids, such as a new product or service that we believe might add value to your relationship with Serendipity Kids. However, if you tell us that you do not wish to receive these announcements and communications, we will respect your wishes and cease sending these announcements and communications to you. We do not share, sell, rent, or otherwise provide our lists of contact information to any 3rd party organizations.

Security of PII

Serendipity Kids intends to protect your PII and implements appropriate measures and processes to help keep your information secure and maintain its integrity. Serendipity Kids uses technical, physical, and other safeguards for such protection against loss, unauthorized access, destruction and disclosure.

Use of PII

The PII provided to Serendipity Kids is used by Serendipity Kids to develop and conduct our business. Some examples of how we use PII include: improving our products and services; personalizing communications with you; conducting market research; conducting customer surveys; processing, fulfilling, and following up on transactions for products and support; tracking and improving the effectiveness of our website and web-based marketing; and complying with legal requirements and enforcing our website terms of use or otherwise protecting Serendipity Kids’s legal rights.

Children’s Privacy

Serendipity Kids ‘s web site and marketing are not directed to children under 16 years of age. If that policy changes, we will obtain consent from a child’s legal guardian before we collect PII from anyone under the age of 16.


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We may set and use cookies to identify which pages are being used. This helps us analyze data about our web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

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General Terms

Due to privacy policy requirements set by various regulating agencies, Serendipity Kids reserves the right to change any of the privacy policies governing the Site, at any time and in its sole discretion. Although this Privacy Policy may change from time to time, we will not reduce your rights under this policy without your explicit consent. Any changes will be effective upon posting of the revisions to the Site, and may be posted without notice to you. The effective date of this Privacy Policy will appear at the top of the web page for your reference. If you have any questions or comments about our privacy practices, please feel free to contact us at